DEFENCE 21 is the leading defence, security and aerospace (including commercial aviation) magazine in ME. It is published bimonthly in Arabic with summary of the main articles in English. Its primary role is to raise standards ofawareness of the latest technologies in defence and aviation and their relative markets, strategies, trends and programs. Suchawareness is crucial for supporting ME countries to develop smart procurements to meet their national security requirements.
DEFENCE 21 is a well balanced, diversified and informative magazine. It features mostly all sections(22 sections in 164 pages/ issue at the minimum) of defence, security and aerospace as well as commercial aviation and homeland security that do not have publications on the regional level. The magazine acts as an information platform to enhance defence and aviation education and to raise standards of people concerned in this business.
DEFENCE 21's course of action is based on the following strategies:
- Dynamic comprehensive press interviews with high ranking official figures, staff officers and executives are critical for targeting the core of defence news, such news can not be extracted from canned conservative documentations.
- Attendance of regional and most international exhibitions to keep up with the latest technologies, trends, markets, acquisitions, mergers, deals as well as establish and develop contacts with defence and aviation VIPs and official delegations.
- A special emphasis is focused on expanding the circulation of the magazine to the largest extent possible in the ME, to maintain and reinforce its position as one of the major sources of Defence news, in the region. In line with this policy,
DEFENCE 21 succeeded in extending distribution to most ME countries except few ones in North Africa. To sum up, the informative uniqueness and the wide circulation DEFENCE 21 will make it the best selling magazine in The ME. DEFENCE 21 is currently one of the major vehicles for defence and aviation promotions. The support of such magazine is essential to optimize regional promotions of defence and aviation players to meet the regional needs, in one single publication, thus getting the best value of money.Needless to say, the ME region is still absorbing the largest share of defence exports and enjoying the highest growth rate in commercial aviation. Furthermore the on going rise of oil prices will guarantee the release of suspended deals as well as the launch of new ones.